Turn what your leadership team already knows into an executable plan.

A 20-working-day strategy sprint for technology leaders navigating growth, complexity or operating change.

Most organisations already have the insight they need. The problem is that it sits across different people, teams and conversations.

BASELINE interviews your leadership team, combines that internal knowledge with external market evidence, and turns it into a clear set of decisions and a practical execution plan.

20 working days. Fixed scope. Clear decisions.

Who it is for

Founder-led technology companies facing a consequential change in strategy, market or operating model.

Particularly where AI is creating new opportunities or uncertainty and the leadership team needs to decide what to do next, what to prioritise and what not to do.

Start with leadership

Through a series of recorded interviews, we capture how the organisation actually operates, where the opportunities and constraints are, and the decisions people are already wrestling with.

We combine that internal knowledge with relevant market, competitor, customer and regulatory evidence.

What you get

A clear current state, a realistic AI-augmented future state, and the decisions required to move between them.

A prioritised 30/60-day execution plan, with clear next steps and an explicit view of what not to do.

A private AI workspace preserving the evidence, thinking and decision logic behind the plan.

Already tested in deep tech.


The Execution Sprint was developed through operational work with a number of technology companies, turning distributed founder, technical and commercial knowledge into an executable company strategy.

 “Much needed wake up call. This sparked many other conversations across the team the same afternoon.”

“It’s exactly what we needed and what I had already been thinking about myself.”

“Thank you again for your help and for sharing this with us. It landed exactly where it needed to.

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